Advantages of Advertising Signs

Visibility: Advertising signs are an effective way to increase visibility and attract attention to your business or product. They can be placed in high-traffic areas, such as on the street or in a shopping center, to reach a large audience.

  1. Brand awareness: Advertising signs can help to establish and promote your brand. They can be designed to reflect the style and image of your business, making it easier for customers to recognize and remember your brand.

  2. Cost-effective: Advertising signs can be a cost-effective way to reach a large audience. They are relatively inexpensive to produce and can be used for a long period of time.

  3. Flexibility: Advertising signs can be designed and placed in a variety of different formats, such as billboards, banners, posters, and window displays. They can also be used for a variety of different purposes, such as promoting a new product, sale or event.

  4. Targeted advertising: Advertising signs can be placed in specific locations to target specific demographics, such as age, gender or income level.

  5. Measurable: Advertising signs allow you to measure the effectiveness of your advertising campaign, by counting the number of people who see the sign, or by tracking sales or website traffic after the campaign.

  6. 24/7 promotion: Advertising signs can work for you 24/7, even when your business is closed, that means it can reach to potential customers at any time.

  7. Durability: Many types of advertising signs are made from durable materials that can withstand weather and other external factors, making them a long-term investment.

It's worth noting that advertising signs are most effective when they are part of a larger, integrated marketing campaign, and should be used in conjunction with other forms of advertising and promotion, such as social media, email marketing and public relations.

do i need council approval for a vms board?

It depends on the location and the size of the VMS board. In general, VMS boards are considered to be a form of advertising and are regulated by local governments. Before installing a VMS board, you will likely need to obtain approval from your local council or other government agency.

The process of obtaining approval can vary depending on the location, but generally, you will need to submit an application to the council, providing details of the proposed VMS board and its location. The council will then assess the application and determine if it complies with local regulations and planning laws.

There are generally different rules and regulations for different types of VMS boards. For example, in some areas, a VMS board located on a private property may not require council approval, while a VMS board located on a public road or a billboard may require approval.

It's best to check with your local council or other relevant authority for specific guidelines and regulations in your area.

Media Dash is always here to help with any question about your next VMS board campaign anywhere in Australia.